Welcome to the world of Max Garrone.
Made in San Francisco, California.


Custom content creator, social media manager, and digital strategy architect: I wrap writing, design, and content strategy together to voice your ideas and make your brand resonate.

Co-owner of Mezcalistas, an organizing platform for the world of mezcal which includes a blog, tasting series, and product consulting. Creator Incidents of Interest and I also write maxgarrone.com with a focus on espresso and other personal interests.

Contact me

2011- Present

Editor, manager, content lead on a variety of projects including:

  • Editorial manager of SF Chronicle’s 49ers iPad magazine
  • Launch and iterative improvement of SF Chronicle’s pay wall
  • Product manager for LinkTV’s semantic video news platform
  • Led site re-launch for KTSF

2007 – 2010 – Senior News Producer SFGate.com

Managed news and product development including major site redesigns, mobile development, social media management, and blog creation. All resulted in significant traffic growth and the establishment of significant product categories.

1999 – 2007 Salon.com

VP, Operations 2005-2007

Managed Salon’s technology group and subscription program while streamlining the corporate prioritization process and integrating analytics into the core of the business. Key achievements include: Launching a new reader comments system, designing and launching a new CMS, and designing a new community blogging platform.

Director, Editorial Operations, 2004 – 2005

Product manager for editorial including site redesigns, subscriptions, customer service, and special projects.

Editorial Operations Manager, 2002 – 2003

Coordinated editorial projects, cross departmental communications, and managed subscription system.

Politics 2000 Portal Editor, 1999 – 2001

Wrote daily wrap up of the 2000 primary campaign and articles on a variety of subjects..

ClariNet Communications: May, 1996-1998

Associate / Supervising / Managing Editor


University of California at Santa Cruz, 1991-1995. Bachelors degree in European History. Graduated with highest honors. Near  fluent in Italian, read and understand basic German.